The highly anticipated R8 is described as "the most powerful Audi production model ever" and goes gunning for the 2017 Acura NSX, 2016 McLaren 570S, 2016 Mercedes-Benz AMG GT S and the 2017 Porsche 911 Turbo.
Pricing includes a $1,250 destination charge, but does not include the gas-guzzler tax.
An Audi spokesman told Edmunds the gas-guzzler tax has not been determined. The EPA has not rated the 2017 R8.
In comparison, the 2015 R8 is priced at $120,150, including a $1,250 destination charge and a $3,000 gas-guzzler tax.
Audi skipped the 2016 model-year designation on the R8.
The top-of-the-line 2017 R8 V10 Plus model starts at $191,150, including shipping.
The R8 features a mid-mounted 5.2-liter V10 engine that delivers 540 horsepower and 398 pound-feet of torque. The uplevel R8 V10 Plus with the same engine churns out 610 hp and 413 lb-ft of torque.
Both models are equipped with a seven-speed S tronic dual-clutch transmission and Quattro all-wheel drive.
Standard on the V10 model are 19-inch five-spoke design cast-aluminum wheels in silver finish; standard on V10 Plus are 19-inch five-double-spoke design forged aluminum wheels in matte titanium finish.
The V10 model gets an adaptive rear spoiler, while the V10 Plus is equipped with a carbon-fiber fixed rear-wing spoiler.
The cabin features standard 18-way power seats. A Bang & Olufsen sound system with 13 speakers is standard on the V10 and optional on the V10 Plus.
Edmunds says: Car shoppers will find the 2017 R8 competitively priced against its rivals. It's time to check in with your Audi dealer if you want to get in line for one.