TORRANCE, California — The highly anticipated 2017 Acura NSX, an all-new two-seat midengine hybrid coupe, will be showcased in a new commercial during the first quarter of Super Bowl 50, American Honda announced.
The new Super Bowl commercial is a "part of a comprehensive marketing strategy that conveys the brand's values, North American roots and future direction," the company said in a statement.
Details about the commercial and the brand's marketing campaign will be disclosed in the coming weeks.
"As the Acura brand continues to gain momentum and the next-generation NSX supercar is about to make its market debut as the pinnacle expression of Acura performance and prestige, the Super Bowl is the perfect place for Acura to make a powerful brand statement to one of the largest viewing audiences in American history," said Jon Ikeda, Acura vice president and general manager.
The Super Bowl audience exceeds 114 million viewers.
Select Acura dealers will start taking orders for the NSX by the end of the year and buyers will receive their cars early next year. Pricing has not been announced.
Edmunds says: The launch timing of the 2017 Acura NSX will soon be broadcasted to a huge number of car shoppers and Super Bowl watchers.