Pricing includes an $820 destination charge.
The retro-inspired model pays tribute to the 1970s Jeans Bug, Volkswagen said in a statement on Monday.
Production is limited to 2,000 units in the U.S.
The exterior color choices are Pure White and Stonewashed Blue. The Dark Blue convertible top gets a denim-fabric look.
The cabin features jeans-inspired seat pockets with small Beetle flags in red, along with light blue denim-color cloth seating surfaces.
The Beetle Convertible 1.8T Denim is equipped with a 170-horsepower 1.8-liter turbocharged TSI engine and a six-speed automatic transmission.
In comparison, the base 2016 Beetle Convertible is priced at $26,310, including shipping.
Edmunds says: This special model is designed to look and feel as comfortable as your favorite pair of jeans.