The Mirai (Japanese for "future"), Toyota's new hydrogen fuel-cell vehicle goes on sale this fall at California dealerships, priced at $58,325, including the $825 destination charge.
Toyota partnered with Earth Day Network on the festivities, which will feature leading environmental voices, government leaders and star-studded performances, in addition to a close-up look at the Mirai, which was first unveiled at the 2014 Los Angeles Auto Show.
"The Toyota Mirai represents a turning point in automotive history," said Bob Carter, Toyota's senior vice president of automotive operations, in a statement. "After more than 20 years of research and development, we are excited to bring Mirai to American driveways. Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel."
This year marks the 45th annual Earth Day, in which events are held globally to promote environmental awareness. The occasion is officially celebrated on April 22, but many communities host a full week of activities.
Of course, many automakers don't limit their "green" activities to a single day.
In addition to sponsoring the Global Citizen 2015 Earth Day event and the Run for Clean Air in Philadelphia, Toyota notes that it has reduced total energy use by 35 percent and CO2 emissions by 40 percent for each vehicle it produces.
Consumers interested in taking their own steps to make every day Earth Day, should check out the Edmunds 2015 Hybrid/Electric Buying Guide.
Just a few suggestions for efficient green-car choices there include the 2015 BMW i3, BMW i8, Chevrolet Volt, Ford C-Max Hybrid, Ford Fusion Hybrid, Honda Accord Hybrid, Lexus RX 450h, Nissan Leaf, Tesla Model S, Toyota Prius and the Toyota Highlander Hybrid.
Edmunds says: With a huge selection of green vehicles available from most major automakers, consumers should have no problem making their own Earth Day contributions.