TORRANCE, California — Toyota marks the 30th anniversary of Back to the Future with a commemorative video that features the film's stars, Michael J. Fox and Christopher Lloyd, and also serves as a kickoff to the U.S. debut of the 2016 Toyota Mirai fuel-cell vehicle.
Fans will recognize the significance of the date October 21, 2015. That's the day, in the movie's sequel, Back to the Future Part II, in which Marty McFly and Doc Brown travel forward in their nuclear-powered DeLorean.
Toyota plans to release the full five-minute version of the new video on Monday. But, in the meantime, here's a brief teaser:
Toyota's tie-in to the Back to the Future franchise began with the original 1985 film, in which Marty famously drives a souped-up 4x4 Toyota pickup. Of course, that's after he goes back in time to improve his "present day" circumstances.
"Over the years we've had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year," said Michael J. Fox in a statement. "Now that we're a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It's actually really cool."
One futuristic development has been the introduction of alternative-fuel vehicles, and Toyota is using the magic of October 21 to celebrate the on-sale date of the hydrogen-powered Mirai.
"This Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long," said Bill Fay, Toyota division group vice president and general manager, in a statement. "There's no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future."
The Mirai sedan, powered with electricity generated by a hydrogen fuel cell, has a range of better than 300 miles and is rated by the EPA at 67 MPGe (miles per gallon equivalent).
Toyota began taking online orders, from California residents only, on July 20 and, as previously reported by Edmunds, received 1,100 order requests within a month. The orders will begin being filled by select California Toyota dealers next week.
Edmunds says: Fans will want to activate their flux capacitors in anticipation of the Back to the Future video release.