TORRANCE, California — The 2016 Toyota Mirai fuel-cell vehicle will start at $58,325, including an $825 destination charge, when it arrives at Toyota's California dealerships in fall 2015, the automaker said on Monday.
Additional markets will follow as the hydrogen refueling structure in the U.S. expands.
The five-passenger Mirai is also available for lease at $499 per month with $3,649 due at signing. The lease option runs for 36 months.
"With combined state and federal incentives of $13,000 available to many customers, the purchase price could potentially fall to under $45,000," said Toyota in a statement.
In comparison, the 2015 Hyundai Tucson fuel-cell vehicle, which became available at certain Hyundai dealerships in California earlier this year, leases for $499 per month, including $2,999 down on a 36-month lease.
The Camry-sized Mirai sedan is powered by hydrogen and can travel up to 300 miles on a full tank.
Toyota said the Mirai deal includes a 360-degree Ownership Experience that offers a 24/7 concierge service, with calls answered by a dedicated fuel-cell representative and 24/7 enhanced roadside assistance, including towing and a loaner vehicle. There is an eight-year/100,000-mile warranty on fuel-cell components and complimentary hydrogen fuel for up to three years.
As an added benefit, Mirai will be offered with an optional "power take off" or PTO device that enables Mirai to serve as a mobile generator in case of emergency. Toyota says this accessory will enable the Mirai to power "home essentials" in an average house for up to a week in an emergency.
Standard safety features on the vehicle include a blind-spot monitor, lane-departure alert, drive-start control and automatic high beams.
The hydrogen infrastructure is in its infancy, but Toyota predicts greater hydrogen fuel availability in the near future, especially in California.
"By the end of 2015, three of California's nine active hydrogen stations and 17 newly constructed stations are scheduled to be opened to the general public, with 28 additional stations set to come online by the end of 2016, bringing the near-term total to 48 stations," the automaker said.
Edmunds says: Toyota is betting that the Mirai will catch on with California buyers, much as the Toyota Prius did when it debuted.