The base 2016 Avalon XLE V6 starts at $33,485, including an $835 destination charge, reflecting a $365 price increase over the 2015 model.
The new XLE Plus is priced at $35,235, including shipping.
The XLE Plus becomes the base grade for the 2016 Avalon Hybrid, which starts at $37,485, including shipping.
Details on the XLE Plus models include a standard Entune Audio Plus system with 7-inch screen and Connected Navigation Scout GPS Link.
Other Avalon upgrades for the new model year include a new front grille and turn signals.
Toyota also is offering Avalon buyers a choice of two suspensions. The Touring grade gets a sporty suspension while non-Touring grades feature a more comfortable ride.
The Touring grade is now limited to the gas model only. It features a new grille, LED headlights and LED daytime running lights.
The carryover engine in the gas model is a 268-horsepower 3.5-liter V6 linked to a six-speed automatic transmission.
Edmunds says: Avalon buyers get some interesting new choices for 2016, including new suspension tuning on the Avalon Touring that's designed to make it feel more like a sport sedan.