2016 Rolls-Royce Ghost, Wraith Black Badge Debut: 2016 Geneva Auto Show | Edmunds

2016 Rolls-Royce Ghost, Wraith Black Badge Debut: 2016 Geneva Auto Show


GENEVA — The 2016 Rolls-Royce Ghost sedan and Rolls-Royce Wraith coupe get a new sinister look with the debut of the Black Badge series at the 2016 Geneva Auto Show.

The monochromatic look features the "deepest, darkest and most intense black ever seen on a production car surface," Rolls-Royce said.

The new line is aimed at "a group of young, driven, self-made people that will make a bold and edgy lifestyle statement about their lives," said Rolls-Royce CEO Torsten Muller-Otvos in a statement.

The company is pitching the Black Badge label as the "alter ego" of its traditional image, one that is more associated with the Queen of England than Silicon Valley entrepreneurs.

Pricing was not announced, but luxury shoppers should expect to shell out around $350,000 for the special models.

Exterior cues include a Spirit of Ecstasy hood ornament in ash-colored metal, a darker grille and badges with silver on a black background, the reverse of the standard badge.

There are some performance upgrades as well. The Ghost Black Badge's V12 engine is modified to produce 603 horsepower, a 40-hp boost over the conventional Ghost. The eight-speed automatic transmission has been tweaked for more aggressive performance.

The Wraith Black Badge does not get a horsepower increase, but the V12 gets more torque, a sportier suspension and more aggressive transmission settings.

Cabin details include a Black Badge clock with hands tipped in orange and carbon-fiber composite trim patterned after "the surfaces of stealth aircraft," the company said.

The Black Badge treatment sets the Ghost apart from competitors including the Bentley Mulsanne and the BMW 760Li. The Wraith targets the Bentley Continental GT.

The monochromatic black look is a major trend among automakers, regardless of vehicle type or cost. The 2016 Chevrolet Silverado Midnight Edition and Chevrolet Colorado Midnight Edition are two examples aimed at truck buyers.

The 2016 Nissan Maxima SR Midnight Edition debuted in February with an aggressive look that includes a black sport spoiler, black rear diffuser, black 19-inch aluminum alloy wheels and a charcoal leather-appointed interior.

Lincoln Black Label customers get personalized shopping and special privileges, as well as special "Black Label" models. They include the 2016 Lincoln MKX and MKC Black Label vehicles.

Edmunds says: Rolls-Royce dealers will be happy to help young millionaires fly below the radar with these special Black Badge models.

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