Rolls-Royce dealers got the first look at the car during a Los Angeles dealer conference on Tuesday.
Pricing and technical specifications were not disclosed.
"Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Muller-Otvos, Rolls-Royce CEO, in a statement. "It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots."
The new Rolls-Royce convertible is inspired by a limited-edition model sold from 1950-'54. The original Rolls-Royce Silver Dawn was the first Rolls-Royce to be offered with a factory-built body, the automaker noted.
Edmunds says: It's not too early for the beautiful people to check in with dealers and begin the conversation about this beguiling new convertible.