LONDON — The 2016 Rolls-Royce Dawn, a new convertible that targets the Bentley Continental GT Speed and Aston Martin Vanquish Volante, will debut on September 8 in the automaker's first online global vehicle unveiling.
Snippets of the Dawn were teased in several photos that accompanied the media invitation to the launch.
The new Rolls-Royce convertible is inspired by a limited-edition model sold from 1950-'54. The original Rolls-Royce Silver Dawn was the first Rolls-Royce to be offered with a factory-built body.
"It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots," said Torsten Muller-Otvos, Rolls-Royce CEO, in a statement last May.
Luxury convertibles have been hogging much of the spotlight recently. Mercedes-Benz this week took the wraps off the 2017 Mercedes-Benz S-Class Cabriolet, which is bound for dealerships in late spring 2016.
Edmunds says: The choices are growing for shoppers in the mood for a high-end convertible.