2016 Ram 1500 Yellow Rose of Texas Arrives at Dealerships in April | Edmunds

2016 Ram 1500 Yellow Rose of Texas Arrives at Dealerships in April


AUBURN HILLS, Michigan — The 2016 Ram 1500 Yellow Rose of Texas pickup truck is bound for Ram dealerships in Texas in April.

The $495 package is available on Ram Lone Star models, which are exclusive to the Texas market.

It adds Stinger Yellow paint and is offered on half-ton 4x2 and 4x4 crew-cab versions of the Ram Lone Star.

"We're committed to building products that resonate with our customers," said Mike Manley, head of Ram brand, in a statement on Wednesday. "The importance of the Texas truck market cannot be overstated."

Key competitors to the Ram 1500 include the Chevrolet Silverado, Ford F-150, Nissan Titan and Toyota Tundra.

The name of the package is derived from an American folk song popularized by Mitch Miller.

Edmunds says: This special-edition Ram is sure to strike a chord with Texas truck buyers.

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