AUBURN HILLS, Michigan — The 2016 Ram 1500 Yellow Rose of Texas pickup truck is bound for Ram dealerships in Texas in April.
The $495 package is available on Ram Lone Star models, which are exclusive to the Texas market.
It adds Stinger Yellow paint and is offered on half-ton 4x2 and 4x4 crew-cab versions of the Ram Lone Star.
"We're committed to building products that resonate with our customers," said Mike Manley, head of Ram brand, in a statement on Wednesday. "The importance of the Texas truck market cannot be overstated."
The name of the package is derived from an American folk song popularized by Mitch Miller.
Edmunds says: This special-edition Ram is sure to strike a chord with Texas truck buyers.