"To those who have come before us — Chevy, Ford, Dodge — thank you," the young narrator says. "We see the way forward."
The "Shoulders of Giants" commercial appeared during Monday night's national college football championship game.
"This spot tested extremely well with truck owners and enthusiasts, which emboldened our plan to make a statement to the industry," said Jeremy Tucker, Nissan's U.S. vice president for marketing.
Edmunds says: This unusual ad pitch acknowledges that Titan is the underdog in the fight to win the hearts and wallets of truck buyers — and that Nissan wants to change that perception.