NASHVILLE, Tennessee — A new chapter in the all-new 2016 Nissan Titan Truckumentary taps into the "cult following" of the full-size pickup.
It also details what one Nissan executive describes as the "really strong customer base" for the Titan, a group of buyers who tend to be younger, better educated, more active and more diverse than the competition.
"They're OK buying something that's different," said Dave Mazur, vice president of market intelligence for Nissan North America.
The latest excerpt of the ongoing series shows prospective buyers and current owners checking out the new Titan in Texas and California. The 2016 Titan is expected to arrive at Nissan dealerships by the end of the year.
Pricing has not been announced.
There's lots of excitement prompted by the redesign of the Titan, along with the new turbodiesel engine, a 5.0-liter DOHC V8 developed by Cummins.
"Nissan Titan owners are a passionate bunch, and with the next-generation TITAN XD on its way, the ownership base is only getting more excited," said Nissan in a statement on Friday.
The 2016 Nissan Titan is the company's redesigned full-size pickup truck. It will be sold in two frame sizes, the larger of which is called XD.
Launching with a choice of either a new turbodiesel V8 or an updated gasoline V8, the Titan XD's mission is to offer more capability than any traditional half-ton pickup with less cost and better comfort than heavy-duty pickups. The Titan XD essentially claims the no-man's-land of towing capacity, fuel economy and comfort that currently exists between most current half-tons and heavy-duty pickups.
The EPA has not announced fuel economy numbers on the 2016 Titan.
Edmunds says: Truck buyers get a look at some real-world reaction to the 2016 Titan before it hits showrooms.