There is no price increase over the base 2015 Optima.
The new Optima is slightly larger than the car it replaces and includes a long list of standard features, including a rearview camera and six-way adjustable driver's seat.
It features one of three engines: a 2.4-liter, 185-horsepower four-cylinder, a 247-hp 2.0-liter turbocharged four-cylinder (both are carry-overs) or a new 1.6-liter turbocharged four-cylinder. This engine produces 178 hp and is connected to a seven-speed dual-clutch automatic transmission.
A new trim level, the Optima LX 1.6T, starts at $24,815, including shipping.
The midrange Optima EX is priced at $25,715, including shipping, reflecting a $550 price increase over the 2015 Optima EX.
The top-of-the-line Optima SXL 2.0T is priced at $36,615, including shipping, for a $290 price increase over the previous top model. It adds standard quilted Napa leather-trimmed seats, a wireless charging system for smartphones and silver perforated stitching on the instrument panel and door trim.
A $2,700 SX Launch Edition package includes unique 18-inch alloy wheels, merlot leather seating, panoramic sunroof and a Harman Kardon QuantumLogic Premium surround-sound audio system.
A $4,800 SX Technology package includes advanced smart cruise control, front-collision warning system, electronic parking brake, lane-departure warning system and autonomous emergency braking.
Edmunds says: Kia holds the line on pricing on the base 2016 Optima, which should please car shoppers who are searching for a good bargain.