"The Incredible Pilot Elite" commercial puts the Pilot in a variety of scenarios to show its versatility.
A second spot, dubbed "Even Better," is directed by Jason Reitman, and speaks to "shared family moments." Reitman directed Juno and Up in the Air.
The commercial features Weezer's "Buddy Holly," a song that Honda said is aimed at the Pilot's target buyers who now have "families of their own."
The third-generation Pilot sheds the upright, blocky profile of its predecessors and fosters more of a family resemblance with the best-selling Honda CR-V.
Edmunds says: The new Honda Pilot ad campaign looks like the right approach for luring families into Honda showrooms.