Formal pricing has not been announced, but Ford spokesman Mike Levine told Edmunds the F-150 Limited will start at approximately $60,000. A fully loaded model, with such options as four-wheel-drive and a Pro Trailer Backup Assist system, will be priced around $65,000.
Complete pricing will be announced later this summer.
The high-end truck will feature standard luxury-car amenities, including massaging seats — the first time such an item will be offered on the F-150 — and fiddleback eucalyptus wood in the cabin, a veneer used on the Bentley Continental GT.
The Limited model slots above the F-150 Platinum in the lineup.
"We have yet to find a ceiling for the luxury truck customer," Levine said when asked why Ford decided to revive the Limited trim level.
Details on the new F-150 Limited include a unique custom satin-chrome grille and tailgate, 22-inch polished aluminum wheels, Mojave leather seating surfaces, a unique instrument cluster face and laser-engraved VIN plate with the truck's production number on the center console lid.
Other touches include unique scuff plates with ice-blue backlighting, a Sony 10-speaker sound system and raised "Limited" lettering on the hood.
The F-150 Limited is equipped with a standard 3.5-liter EcoBoost V6 engine that produces 365 horsepower and 420 pound-feet of torque. It is linked to a six-speed automatic transmission.
"The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck," said Raj Nair, Ford group vice president of global product development, in a statement late Monday. "We're adding segment-exclusive technology, and features that improve productivity, convenience and capability with distinctive style."
Standard features include remote start and tailgate release, an integrated trailer brake controller and a blind-spot monitor with cross-traffic alert.
But Levine said the truck is also aimed at "the guy who owns a BMW 7 Series," but needs a luxury truck capable of towing a boat on the weekend.
Edmunds says: The F-150 enters true luxury territory with the new Limited model, something that should lure luxury buyers into Ford showrooms.