The needs of millennial buyers are changing as they form families, the automaker said.
"Explorer provides the space those families need today and tomorrow, while maintaining the image they want to project," said Erich Merkle, Ford U.S. sales analyst, in a statement.
The analysis is based on the most recent personal new vehicle registrations in the U.S. from IHS Automotive.
Millennial shoppers aren't the only ones considering the Explorer.
"Explorer has become a hot seller with women," Ford noted. "Explorer is the most preferred midsize SUV among women buyers, according to IHS personal registration data."
Edmunds says: Millennial car shoppers are entering a new life stage and moving into bigger vehicles, according to this new report from Ford.