AUBURN HILLS, Michigan — Dodge will introduce 2016 Challenger and Charger models in a limited-edition Plum Crazy paint scheme at the Woodward Dream Cruise, scheduled for this Saturday in suburban Detroit.
The iconic Dodge muscle-car color debuted in 1970 and has appeared on several generations of performance models since then. To celebrate this heritage, Plum Crazy will be available as a paint option on a limited number of 2016 Dodge Challengers and Chargers, including the 707-horsepower SRT Hellcat models.
A Dodge spokesman told Edmunds that there will be no extra charge for Plum Crazy. Formal pricing for 2016 models has not been announced.
Early orders for vehicles in the unique purple hue will begin at Dodge dealers in September.
Dodge says production is scheduled to begin in November, and orders will be halted at the end of this year.
Competitors also highlight vivid colors. The 2016 Mustang can be ordered in a number of striking shades, including Competition Orange, Deep Impact Blue and Race Red, according to Ford's online vehicle configurator.
The vehicle configurator for the 2016 Camaro has not gone live, but the 2015 Camaro can be decked out in a number of hot colors, including Red Hot and Bright yellow.
Visitors to the Dream Cruise, the annual Detroit-area celebration of all things automotive, can get an advance peek at 2016 Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack models in Plum Crazy at the Dodge display, located at Woodward Ave. and 13 Mile Rd. in Royal Oak.
"Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy," said Tim Kuniskis, Dodge president and chief executive officer, in a statement. "And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time."
Dodge notes that through the years, Challengers and Chargers in Plum Crazy and other limited-edition colors have become some of the brand's most collectible models. Not surprising, since those paint jobs have accounted for just 11 percent of the models' entire historical global production.
Edmunds says: Performance-minded shoppers in the market for something Plum Crazy should probably contact their Dodge dealers sooner rather than later.