CHICAGO — Chevrolet is deploying an army of menacing-looking trucks, adding to its fleet the new 2016 Chevrolet Silverado 1500 Z71 and 2016 Chevrolet Colorado Z71 Midnight Special Editions. The pair debuts at the 2016 Chicago Auto Show.
"It's a very masculine look," Rich Scheer, director of design for Chevrolet truck exteriors, told Edmunds. "We're not going for pretty here."
The new Midnight Special Editions will arrive at Chevrolet dealerships in the spring.
Pricing will be announced closer to launch date.
Car shoppers can't seem to get enough of the monochromatic special editions that also include an off-road suspension, locking rear differential, a black spray-in bedliner and black Chevrolet bowties.
"The Silverado 1500 Midnight was by far the most popular model in 2015, as demand outstripped supply in a matter of months," said Sandor Piszar, Chevrolet truck marketing manager, in a statement. "It only made sense to expand our special-edition offerings for 2016."
The 2016 Chevrolet Silverado 2500 HD Z71 Midnight Edition bowed in September.
Scheer told Edmunds the special models are inspired in part by all-terrain vehicles.
"These trucks aspire to be driven off-road," Scheer said. "Look at the quad market. There's a version of a quad for every price point."
He added: "There will be more special models coming. As quickly as you can turn them around you'll have a customer."
Edmunds says: Truck buyers can get a custom look with an affordable price tag, with Chevrolet promising to announce additional special models later this year.