2016 Buick Cascada Showcased in Brand's First-Ever Super Bowl Ad | Edmunds

2016 Buick Cascada Showcased in Brand's First-Ever Super Bowl Ad


DETROIT — The 2016 Buick Cascada convertible kicks off the brand's first-ever Super Bowl ad, starring alongside New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski.

The Cascada is scheduled to begin arriving at Buick dealerships within the next few weeks, competing against such models as the Audi A3 convertible, BMW 2 Series convertible and 2015 Lexus IS 250 C.

The 30-second spot, which will run this Sunday during the broadcast of Super Bowl 50 on CBS, will promote Buick's first convertible in 25 years as part of the automaker's "Experience the New Buick" campaign.

As previously reported by Edmunds, the wider campaign, includes online videos featuring actress Ellie Kemper showing off the new Cascada, as well as the 2016 Buick Enclave midsize SUV, Encore compact SUV and the Regal sedan.

Advertising on the Super Bowl broadcast with talent like Beckham (23) and Ratajkowski (24) fits nicely into Buick's mission of remaking its image to appeal to a younger audience, a strategy that has included a series of popular ads featuring the tagline, "Is that really a Buick?"

Beckham, whose Giants failed to make a playoff berth this season, said in a statement: "While I would love to be on the field during the biggest game of the year, I'm excited to co-star in Buick's first Super Bowl ad."

Added Ratajkowski, Sports Illustrated swimsuit model and actress (Gone Girl, Entourage): "I got to combine my love of sports, cars and fashion, while checking off a bucket list item — being in a Super Bowl commercial!"

Regarding the co-stars, Duncan Aldred, vice president of Global Buick sales, service and marketing, noted: "For Buick, Odell Beckham Jr. represents unique talent and commitment to excellence that mirrors Buick's commitment to performance. Emily Ratajkowski brings style which aligns with the Cascada's design and adventurous spirit."

Buick hasn't made the Super Bowl commercial available in advance, but it's likely to fit right in among the many other vehicle ads scheduled for the broadcast by automakers that include Audi, Honda, Kia, Mini and Toyota.

Edmunds says: Buick's image is sure to get a boost with Beckham and Ratajkowski promoting its hot new Cascada convertible.

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