2016 BMW 7 Series Co-Stars in "Mission: Impossible Rogue Nation" | Edmunds

2016 BMW 7 Series Co-Stars in "Mission: Impossible Rogue Nation"


WOODCLIFF LAKE, New Jersey — Movie-goers will get a good look at the all-new 2016 BMW 7 Series flagship sedan starting today as it appears in the new film Mission: Impossible - Rogue Nation.

The 2016 7 Series arrives at BMW dealerships in the fall, following a formal debut at the 2015 Frankfurt Auto Show. Pricing has not been announced.

The movie will feature "breathtaking automotive stunt scenes shot around the globe," BMW said in a statement on Friday.

BMW previously partnered with Paramount on 2011's Mission Impossible -Ghost Protocol.

"We were thrilled to again have the support of BMW during the making of the film," said LeeAnne Stables, president of Worldwide Marketing Partnerships for Paramount Pictures, in a statement. "The vehicles performed magnificently under very difficult circumstances and we know audiences will be amazed by the action driving stunts seen in the film."

Judging by the film's trailer, other BMW models will be featured, including an X3 and M3.

BMW will also launch a series of "Mission to Drive" marketing initiatives here around the film, including TV, radio and digital advertising.

In keeping with other luxury flagships, the top-of-the-line 2016 7 Series represents the pinnacle of the automaker's current capabilities, with novel in-car electronic features, advanced vehicle dynamics technologies and the use of carbon fiber in its construction to reduce weight. 

Key competitors to the 7 Series include the Audi A8, Lexus LS and Mercedes-Benz S-Class.

Edmunds says: James Bond drove a BMW 7 Series back in 1997. Now it's Ethan Hunt's turn.

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