2015 Toyota Prius Persona Series Special Edition Starts at $27,810 | Edmunds

2015 Toyota Prius Persona Series Special Edition Starts at $27,810


Just the Facts:
  • The new 2015 Toyota Prius Persona Series Special Edition starts at $27,810.
  • The Prius Persona Series Special Edition arrives at U.S. dealerships in September.
  • The special model adds exterior upgrades and equipment to the uplevel Toyota Prius Three.

TORRANCE, California The new 2015 Toyota Prius Persona Series Special Edition starts at $27,810, including an $825 destination charge, Toyota Motor Sales U.S.A. said on Wednesday.

The Prius Persona Series Special Edition arrives at U.S. dealerships in September.

The special model adds exterior upgrades and equipment to the uplevel Toyota Prius Three. Equipment includes 17-inch alloy wheels with a premium dark metallic finish and heated power mirrors with turn-signal indicators.

Toyota's Prius Persona model will be available in two exterior colors: Blizzard Pearl and Absolutely Red, a new color for Prius. Blizzard Pearl adds $395 to the bottom line.

Its cabin gets black SofTex fabric with gray stitching. It also adds blue driver and front-passenger foot illumination.

Toyota has not posted full pricing on the 2015 Prius. The 2014 Toyota Prius Two starts at $25,025, including an $825 destination charge.

The Prius competes with the outgoing Honda Insight, 2015 Nissan Leaf and Volkswagen Jetta TDI.

Edmunds says: The Toyota Prius kicks off the new model year with a jazzy new offering.

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