Lincoln has signed up 32 dealerships in Michigan, New York, New Jersey, Florida, California and Texas that will have dedicated showrooms for Lincoln Black Label customers. These buyers will get personalized shopping and special privileges. The vehicles will feature one of four unique interior design themes.
"Black Label privileges, upgraded materials and design themes are priced at $5,995," the automaker said in a statement on Monday.
Lincoln said it plans to expand the Black Label dealer network nationwide in late 2015. In addition, Black Label versions of all new Lincoln vehicles will be launched.
"The Lincoln Black Label dealer network is designed to cater to our customers on an individual level," said Kevin Cour, Lincoln director of sales and service, in a statement on Monday. "The 32 dealers participating at launch have committed to providing a level of service that is as unique as the vehicles they'll be selling."
Special customer treatment includes a no-cost rental vehicle while any covered maintenance is performed, anytime car washes and annual vehicle detailing.
A Black Label "experience liaison" will meet prospective buyers anywhere within 30 miles of the showroom to begin the shopping process.
The vehicles come in four design themes. They are Indulgence, Oasis, Modern Heritage and Center Stage, "showcasing the use of premium materials such as Venetian leather, Alcantara and designer wood trim," the automaker said.
The MKZ and MKC Black Label vehicles can be ordered in six exclusive exterior colors, including "Notorious," which is described as a "vibrant blue."
Edmunds says: Lincoln unveils a new level of customer service and some attractive new vehicle packages.