2015 Lincoln MKC Co-Stars With Actor Matthew McConaughey in New Campaign | Edmunds

2015 Lincoln MKC Co-Stars With Actor Matthew McConaughey in New Campaign


Just the Facts:
  • The 2015 Lincoln MKC premium SUV will get an advertising boost with the help of Oscar-winning actor Matthew McConaughey.
  • "I had the chance to drive the new MKC around Texas and I think they're doing a good job," said McConaughey in a statement.
  • Nicolas Winding Refn, known for the 2011 movie Drive, is directing the new Lincoln ads.

DEARBORN, Michigan The 2015 Lincoln MKC premium SUV will get an advertising boost with the help of Oscar-winning actor Matthew McConaughey, Lincoln announced on Thursday.

"I had the chance to drive the new MKC around Texas and I think they're doing a good job," said McConaughey in a statement.

The 2015 Lincoln MKC is on sale now.

Nicolas Winding Refn, known for the 2011 movie Drive, is directing the new Lincoln ads.

Lincoln said McConaughey will "act as a storyteller" in a series of upcoming TV and digital campaigns starting with the 2015 Lincoln MKC, a new entry that is targeting the Acura RDX, Audi Q5 and Cadillac SRX.

McConaughey, who won the 2014 Best Actor Academy Award for Dallas Buyers Club, is described as a "genre unto himself" by The New York Times.

Among his film credits is The Lincoln Lawyer, a story about a tough attorney who works out of the backseat of his Lincoln Town Car.

"In the spots, McConaughey invites viewers to experience the vehicle through unscripted moments in the commercial," Lincoln said.

Edmunds says: Matthew McConaughey becomes the new face of Lincoln, as the brand continues its quest to remake its image.

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