- The 2015 Lincoln MKC premium SUV will get an advertising boost with the help of Oscar-winning actor Matthew McConaughey.
- "I had the chance to drive the new MKC around Texas and I think they're doing a good job," said McConaughey in a statement.
- Nicolas Winding Refn, known for the 2011 movie Drive, is directing the new Lincoln ads.
"I had the chance to drive the new MKC around Texas and I think they're doing a good job," said McConaughey in a statement.
The 2015 Lincoln MKC is on sale now.
Lincoln said McConaughey will "act as a storyteller" in a series of upcoming TV and digital campaigns starting with the 2015 Lincoln MKC, a new entry that is targeting the Acura RDX, Audi Q5 and Cadillac SRX.
"In the spots, McConaughey invites viewers to experience the vehicle through unscripted moments in the commercial," Lincoln said.
Edmunds says: Matthew McConaughey becomes the new face of Lincoln, as the brand continues its quest to remake its image.