- The new 2015 Land Rover Discovery Sport SUV starts at $38,920.
- The Discovery Sport arrives at U.S. dealerships in early 2015.
- Standard equipment includes a 240-horsepower turbocharged 2.0-liter four-cylinder engine, nine-speed automatic transmission and four-wheel drive.
MAHWAH, New Jersey — The new 2015 Land Rover Discovery Sport SUV starts at $38,920, including a $925 destination charge, according to Jaguar Land Rover.
The wraps came off the Discovery Sport today, as Jaguar Land Rover flexes its technology muscles and attempts to make inroads into the highly competitive premium compact SUV segment.
The Discovery Sport, the first member of the new Discovery family, arrives at U.S. Land Rover dealerships in early 2015. It targets a growing list of luxury SUVs, including the BMW X5, Lexus RX 350, Mercedes-Benz M-Class and Volvo XC90.
The Discovery Sport is pitched as "the ideal family vehicle" by the company. It seats up to seven passengers in a 5+2 configuration.
Standard equipment includes a 240-horsepower turbocharged 2.0-liter four-cylinder engine, nine-speed automatic transmission and four-wheel drive. The Discovery Sport uses the same engine and transmission as the Range Rover Evoque. The EPA has not posted official fuel economy numbers on the Discovery Sport.
An optional Autonomous Emergency Braking system designed to help the driver avoid crashes below 32 mph is a new Land Rover high-tech feature making its debut in the Discovery Sport. The SUV also features a new 8-inch touchscreen infotainment system. The driver can monitor and control a range of functions by using the types of gestures used to control a smartphone.
The optional Black Pack package bundles a gloss-black grille, door mirror caps, front fender vents and badging. It also includes a choice of 19- or 20-inch alloy wheels. A contrast roof is available in Santorini Black.
Dealer accessories include headrest-mounted iPad holders for rear seat passengers and a center armrest cooler/warmer box for food and drinks.
The body shell of the Discovery Sport is made of high-strength steel and lightweight aluminum. Other details include a compact multilink rear suspension that uses some aluminum components for reduced weight.
Edmunds says: Jaguar Land Rover prices the new Discovery Sport below $40,000, a critical threshold for many families shopping in the premium compact SUV segment.