"As the economy gained steam throughout 2014, we knew 2015 would be a strong year for trucks," said Kurt McNeil, GM's U.S. vice president of sales operations, in a statement. "Higher demand dovetailed perfectly with the launches of our new full-size pickups and large SUVS. Low fuel prices and the successful launches of the Chevrolet Colorado and Trax made us even more bullish."
To increase overall truck production and meet demand for the Colorado and GMC Canyon, GM's Wentzville Assembly plant added a third production shift in March.
"Dealers have customers lining up for the GMC Canyon and Chevrolet Colorado, so the additional supply couldn't come at a better time," McNeil said.
Ford reported strong demand for the F-Series, despite an overall sales decline in March of 3 percent.
"Our retail performance was driven by gains across our utility van and truck lineups with strong consumer acceptance of the all-new F-150," said Mark LaNeve, Ford vice president of U.S. marketing, sales and service, in a statement.
FCA US, formerly the Chrysler Group, reported a 2 percent increase in March compared with sales in March 2014.
"Five years of consecutive monthly year-over-year sales increases is a great symbol of FCA's commitment to continuous improvement and a tremendous source of pride for our entire organization," said Reid Bigland, head of FCA U.S. sales, in a statement.
Toyota reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014.
Honda said overall U.S. sales decreased 5.3 percent versus March 2014.
Edmunds says: Car shoppers were bullish on trucks and SUVs in March, a trend that is expected to continue throughout the year.