2015 Jaguar F-Type Coupe Super Bowl Ad Gets Major Star Power | Edmunds

2015 Jaguar F-Type Coupe Super Bowl Ad Gets Major Star Power


Just the Facts:
  • The 2014 Super Bowl commercial for the 2015 Jaguar F-Type Coupe will feature some major British actors as pitchmen, including Sir Ben Kingsley.
  • The automaker released more details about its first Super Bowl commercial this week.
  • The advertisement, entitled "Rendezvous," launches Jaguar's "British Villains" campaign, which will run through July.

MAHWAH, New Jersey — The 2014 Super Bowl commercial for the 2015 Jaguar F-Type Coupe will feature some major British actors as pitchmen, including Sir Ben Kingsley. The highly anticipated F-Type Coupe goes on sale in the spring.

The automaker released more details about its first Super Bowl commercial this week.

The advertisement, entitled "Rendezvous," launches Jaguar's "British Villains" campaign, which will run through July. Helmed by Oscar-winning British director Tom Hooper, the spots call to mind some of the silver screen's most memorable English rogues.

As Jaguar says: "Brits often play the best villains in film."

Although the Super Bowl ad won't premiere until January 28, Jaguar has been showing teasers on its Web site and in a 30-second spot that ran during the NFL divisional playoffs last weekend. That ad, called "The Set-Up," features a white 2015 Jaguar F-Type Coupe racing down a runway as a villainous Ben Kingsley awaits his two cohorts. It ends with the tagline, "You'll be hearing from us."

Kingsley is perhaps best known for winning the Academy Award for Best Actor for his role in the 1982 movie Gandhi .

When it comes to "bad guy" roles, Kingsley has played The Mandarin in the Iron Man series and the villain in Sexy Beast .

"Jaguar is truly a beloved British brand and it's exciting to help them make some noise as they debut in a beloved American event, the Super Bowl," said Kingsley in a statement. "As for being known for playing the roles of renowned villains, I'll have to ponder that one — I think I'm flattered?!"

The new all-aluminum 2015 Jaguar F-Type will be available in three versions, with prices starting at $65,895, including $895 destination charge.

Edmunds says: It should be amazing to watch an Academy Award winner making a case to car shoppers for the 2015 Jaguar F-Type Coupe.

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