2015 Hyundai Sonata Campaign Focuses on Women | Edmunds

2015 Hyundai Sonata Campaign Focuses on Women


Just the Facts:
  • A new campaign for the 2015 Hyundai Sonata celebrates the diversity of women car buyers and focuses on issues of importance to them.
  • The "Hyundai Smarter" Web site features videos of influential women, social-media conversations, inspirational quotes and other useful information.
  • The campaign kicked off this week at an event in Atlanta, Georgia, where guests were introduced to the 2015 Sonata and listened to a panel from the Web video series.

FOUNTAIN VALLEY, California — A new campaign for the 2015 Hyundai Sonata celebrates the diversity of women car buyers and focuses on issues of importance to them.

This is yet another way that Hyundai sets its midsize sedan against such tough competitors as the Ford Fusion, Honda Accord, Nissan Altima and Toyota Camry.

The 2015 Sonata is on sale now at Hyundai dealerships.

Central to the "Hyundai Smarter" campaign is a dedicated Web site where visitors can watch videos featuring trend-setting and impactful women, visit an "inspiration room" to read and submit motivational quotes, take part in social media conversations, post photos and enter a contest to win daily prizes and a grand-prize trip to the 46th Annual NAACP Image Awards Show in Pasadena, California.

And, of course, there's a section of the site called "The Sonata Experience," where visitors can learn more about the 2015 Hyundai Sonata.

"We celebrate the successes and contributions of women," said Zafar Brooks, director of diversity and inclusion for Hyundai Motor America, in a statement. "We are proud to launch this campaign, which speaks to the interests of the multicultural women market.  The growth of this segment is significant, and it is critical that we address its important needs of safety, reliability and value. The all-new 2015 Sonata is a smart choice — that meets the demands of this market." 

Hyundai Smarter kicked off this week at a historic mansion in Atlanta, Georgia, where 150 guests were introduced to the 2015 Sonata and listened to personal stories from a distinguished panel of influential women, each of whom is included in the campaign's Web video series.

At the event, Hyundai also presented a $5,000 donation to the STEM Ambassadors Program at Spelman College, which encourages women of color to pursue careers in the fields of science, technology, engineering and math.

"In today's fast-paced environment of personal, professional and social living, women want to associate with brands that understand our unique needs and value our time as a priority," one of the panelists, entertainment industry professional Shanti Das, told the group. "I think the Hyundai Smarter campaign aligns with my principles of using my financial resources well and my desire for safety, function and style. Hearing the stories of other women who have followed their own voices to create the best choices for themselves, inspire me to keep reaching for my own new possibilities." 

Edmunds says: Hyundai is betting that its Hyundai Smarter campaign will prompt women car buyers to take a close look at the 2015 Sonata.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT