- Actor Paul Rudd will serve as the new national advertising voice for Hyundai, beginning with a campaign for the 2015 Hyundai Sonata.
- Rudd is best known for films like Anchorman: The Legend of Ron Burgundy and The 40-Year-Old Virgin.
- Rudd replaces actor Jeff Bridges, who had served as a Hyundai spokesman since 2007.
Rudd, 45, replaces actor Jeff Bridges, 64, who had served as a Hyundai spokesman since 2007.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of marketing for Hyundai Motor America, in a statement. "Rudd can be serious, humorous, informative and entertaining all at the same time. It's his modern sensibility that we knew would be a perfect match for today's customers."
Rudd is best known for his work in films like Anchorman: The Legend of Ron Burgundy, The 40-Year-Old Virgin, Knocked Up and I Love You, Man. He has also appeared on a number of television shows, including Sisters, Friends, Reno 911 and Parks and Recreation.
The New York Times noted last May that Rudd was known for his appearances in "celebrations of dimwittedness." But the actor also played Einstein at World Science Festival.
His previous commercial work has included ads for Miller Lite beer, Nintendo video games and Samsung mobile phones.
Rudd's first voice-over for Hyundai is in a humorous new spot entitled "Co-Pilot." In the ad, as two couples ride in a 2015 Sonata, the man in the backseat tries to give directions but is headed off by the vehicle's more capable navigation system. Rudd's voice-over tells us, "Backseat drivers just met their match."
Veteran actor Bridges, with more than 80 film and television roles to his credit, has worked in a number of commercials, in addition to his voice-overs for Hyundai. These have included ads for Duracell batteries and Ameriquest Mortgage, as well as various charities and nonprofit organizations.
"Hyundai's relationship with Jeff Bridges is one of the longest in the industry — narrating ads for industry leading vehicles and programs such as Hyundai Assurance," said Shannon. "While we say goodbye to an epic era with Jeff, we are extremely excited to have Paul come on board."
Edmunds says: Although Jeff Bridges has been a fan favorite, Paul Rudd should help spur younger consumer interest in the 2015 Hyundai Sonata.