2015 Dodge Viper SRT Gets $15,000 Price Cut | Edmunds

2015 Dodge Viper SRT Gets $15,000 Price Cut


Just the Facts:
  • The 2015 Dodge Viper SRT starts at $86,990, as Chrysler slashes the price of the slow-selling sports car by $15,000.
  • Dodge is also offering $15,000 coupons to recent Viper buyers to be redeemed toward the purchase of a new Dodge Viper.
  • Vipers will now be sold throughout the entire Dodge dealer network in the U.S.

AUBURN HILLS, Michigan — The 2015 Dodge Viper SRT starts at $86,990, including a $1,995 destination charge, as Chrysler slashes the price of the slow-selling sports car by $15,000.

Dodge is also offering $15,000 coupons to recent Viper buyers to be redeemed toward the purchase of a new Dodge Viper. The brand will also cut $15,000 from the sticker price of all unsold Vipers on dealer lots.

The 2015 Dodge Viper SRT will arrive at dealerships in the first quarter of 2015.

Vipers will now be sold throughout the entire Dodge dealer network in the U.S.

"More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper," Chrysler said in a statement on Monday.

It added: "Dodge is repositioning every Viper model with a lower starting price."

The move toward a more accessible price point for Viper is expected to make the car more competitive against such rivals as the Audi R8, Chevrolet Corvette Stingray, Ford Shelby GT500 and Nissan GT-R.

"If you know Viper, you know this is big news," said Tim Kuniskis, Dodge and SRT Brands president and CEO, in a statement.

The base price of the 2015 Viper SRT does not include the gas-guzzler tax. Chrysler was not able to provide the tax information immediately on Monday.

Dodge is introducing a 2015 Dodge Viper GT trim level positioned just above the base SRT model.

Edmunds says: This dramatic price cut should spur car shoppers back into the showroom to check out the 2015 Dodge Viper SRT.

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