2015 Chrysler 200 Aims for World Dominance in New Ad Campaign| Edmunds

2015 Chrysler 200 Aims for World Dominance in New Ad Campaign


Just the Facts:
  • A new advertising campaign for the 2015 Chrysler 200 spoofs the car's Japanese, German and Swedish competitors, as Chrysler asserts it is "ready to take on the world."
  • The Chrysler 200 appears right at home on the Autobahn in the campaign.
  • The Chrysler 200 is now on sale at dealerships.

AUBURN HILLS, Michigan — The all-new 2015 Chrysler 200 isn't just targeting domestic rivals such as the Ford Fusion and Chevrolet Malibu. A new advertising campaign for Chrysler's most important offering for the new model year clearly targets BMW, Lexus and Volvo.

The campaign is dubbed "Ready to Take on the World" and spoofs the Chrysler 200's Japanese, German and Swedish competitors.

The Chrysler 200 appears right at home on the Autobahn in the campaign as a German-speaking narrator touts its merits. But in reality, it's driving on the streets of the Motor City.

"Performance is now an American thing," the narrator says.

In another 30-second commercial, the tagline is "reliability is now an American thing," a direct challenge to the image of Japanese auto brands.

The campaign pits the Chrysler 200 against such competitors as the BMW 3 Series, Honda Accord, Hyundai Sonata, Toyota Camry and Volvo S60.

In addition to hawking the attributes of the Chrysler 200, the ads showcase a newfound confidence on the part of Chrysler.

"Our story has evolved from 'Detroit is back' to 'America is back' to now America is ?ready to take on the world,'" said Olivier Francois, Chrysler's chief marketing officer, in a statement on Monday.

The Chrysler 200 is now on sale at Chrysler dealerships.

Edmunds says: An amusing ad campaign reminds car shoppers that the 2015 Chrysler 200 was designed to go up against the best cars in the world.

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