2015 Chrysler 200 Ad Campaign Aims for a Home Run | Edmunds

2015 Chrysler 200 Ad Campaign Aims for a Home Run


Just the Facts:
  • A new advertising campaign for the 2015 Chrysler 200, starring baseball MVP Miguel Cabrera of the Detroit Tigers, kicks off with a spot entitled "Miggy at the Bat."
  • The spot is based on the iconic poem "Casey at the Bat" by Ernest Thayer.
  • The new campaign continues the Chrysler brand's relationship with Cabrera that began last fall with the "Road to Greatness" television commercial.

AUBURN HILLS, Michigan — A new advertising campaign for the 2015 Chrysler 200, starring baseball MVP Miguel Cabrera of the Detroit Tigers, kicks off with a spot entitled "Miggy at the Bat."

Based on the iconic poem "Casey at the Bat" by Ernest Thayer, the new campaign continues the Chrysler brand's relationship with Cabrera, baseball's first Triple Crown winner in more than 40 years, which began last fall with the "Road to Greatness" television commercial.

"The Chrysler 200 has come to compete," said Olivier Francois, chief marketing officer for Chrysler Group, in a statement. "Miguel Cabrera exemplifies the exuberance, energy, passion and fortitude of those whose hard work made the all-new 2015 Chrysler 200 possible. And like Miggy at bat, the Chrysler 200 steps up to the plate as a competent player and aims to change the game."

The Chrysler 200 targets the Chevrolet Malibu, Honda Accord, Hyundai Sonata and Toyota Camry.

While "Miggy at the Bat" will air prominently on national broadcast television, two additional 30-second commercials featuring Cabrera will have targeted cable TV placement. "In the Right Hands" demonstrates that the right tool in the hands of the right person can lead to a transformational outcome, and "Game Changers" shows how Cabrera has the ability to alter the course of a baseball game with one swing of the bat.

The 2015 200 is on sale now at Chrysler dealerships.

Edmunds says: Chrysler hopes some superstar cachet will rub off on one of the new stars of its lineup, the 2015 Chrysler 200.

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