The price includes an $875 destination charge and reflects a price drop of $2,400 compared to the current base model, the 2015 Chevrolet Equinox LS.
"The Chevrolet Cruze L and Equinox L are part of a larger strategy to better attract buyers when cross-shopping vehicles," wrote Chevrolet spokeswoman Annalisa Esposito Bluhm, in response to a query from Edmunds. "Both are in critical segments."
She added: "Both L trim level options give us a great chance to introduce the brand to new customers with competitive products featuring unexpected features, including 4G LTE wireless."
The Equinox competes in the compact SUV segment, the fastest-growing and largest vehicle segment in the U.S.
Edmunds says: The Equinox L undercuts the base 2015 Ford Escape, Honda CR-V and Toyota RAV4, something that car shoppers sticking to a budget should appreciate.