- Chevrolet is kicking off a two-month, 30-market training blitz to bring its dealers up to speed on the merits of the redesigned 2015 Chevrolet Colorado pickup truck.
- All Chevrolet dealers are expected to have at least one Colorado by January.
- More than 125 Chevrolet and GMC dealer representatives came to the Missouri plant that builds Colorado and Canyon on Wednesday to personally take delivery of their first orders.
SAN DIEGO — Chevrolet is kicking off a two-month, 30-market training blitz to bring dealers up to speed on the merits of the redesigned 2015 Chevrolet Colorado pickup pickup truck.
In a major step toward getting the truck — and its sibling, the 2015 GMC Canyon — into the hands of buyers, more than 125 Chevrolet and GMC dealer representatives came to the Missouri plant that builds the trucks on Wednesday to personally take delivery of their first orders.
"Hosting a dealer drive-away event helps build excitement and awareness for the trucks and those who build them," said Kathy Federico, president of the Mid-America Chevy Dealers Local Marketing Association, in a statement.
The Colorado has been absent from Chevrolet's model line for about two years.
The new model is now a midsize truck with a more upmarket look and feel. It offers high-tech options found only in some cars and full-size pickups and SUVs. The pickup is aimed at buyers with active lifestyles who want, given a choice, a midsize pickup over a full-size.
"This is a different buyer than for a full-size truck," Chevrolet Truck Marketing Director Sandor Piszar told Edmunds in a recent interview. "They are actively choosing a midsize truck. They are not settling for a midsize because they cannot afford to go full-size. The training will get our dealers up to speed" on the truck's improvements and the buyer for it.
General Motors is slowly ramping up production of the Colorado and the nearly identical GMC Canyon pickup.
Piszar expects all Chevrolet dealers to have at least one Colorado by January.
He said distribution priority is being given to the biggest markets for midsize pickups, namely California, Texas, and the East Coast, from Maine down to Florida.
"There is a lot of training going on with our dealers," he said. "We're going to 30 different stops along the country to give our dealers a very in-depth dive on the truck. They will be able to drive [them], learn the configurations" and drive the competition's pickups. "In addition, we have in-store trainers that will go to all of our Chevy dealers."
The new Colorado offers such technology as 4G LTE Wi-Fi hotspot capability, lane-departure warning and forward-collision alert, features not available on the previous-generation Colorado.
Piszar said the dealers need to know how the new Colorado has been improved, how it differs from the competition, namely the aging Toyota Tacoma and Nissan Frontier, and understand the new technology that is available on the Colorado and not offered on the competition.
Training will be completed in mid-December.
Edmunds says: Dealers will get in-depth training about the 2015 Chevrolet Colorado and pass that information along to consumers.