The Camaro offer, for current GM owners, includes a $2,250 total cash allowance on select in-stock vehicles. Those in the market for a pickup truck can opt for a 2015 GMC Sierra 1500 Double Cab 4x4 with a V8 engine and SLE Value package that includes a $750 option package discount and $7,250 cash back on select trucks in stock.
In addition to the Camaro, the Chevrolet Presidents Day Event is offering specials on certain models of the 2015 Volt, 2015 Chevrolet SS, 2014 Cruze and 2014 Impala. And GMC has additional discounts on some 2015 Acadia and Terrain models. See your Chevrolet dealer or GMC dealer for details.
Chrysler is honoring Presidents Day with $500 bonus cash on many select 2014 and 2015 models. This deal is good through March 2, as is a $1,000 bonus offer for current Chrysler owners on a 2015 Chrysler Town & Country minivan. Chrysler dealers can provide more details.
Presidents Day weekend has become a traditional time to find great deals on new vehicles.
According to Jeremy Acevedo, Edmunds supervisor, pricing and analysis: "Historically we've seen a 25 percent lift across the Presidents Day weekend compared to typical middle of the month weekends."
So wise consumers will want to shop around for bargains at local dealerships, many of which are running their own sales.
But how did Presidents Day become linked with auto sales?
According to Bostonia, a magazine published by Boston University, the trend began with Alvan T. Fuller who started a Packard dealership and repair shop in Boston in the early years of the last century. Since the doldrums set in after the holidays, and people tended not to shop for new cars during the winter months, Fuller wanted to run a promotion to spark sales.
On February 22, 1917, he began hosting an annual open house at his dealership to celebrate George Washington's birthday. Other dealers in the area latched on to the idea, offering special sales to bring in customers.
Innovations like this helped make Fuller one of the richest people in the country as well as getting him elected governor of Massachusetts. And to this day, during the coldest days of winter, automakers and dealerships across the U.S. continue to celebrate Presidents Day with special events and reduced prices.
Edmunds says: These special offers will be appreciated by car shoppers in the market for a new vehicle, as will many other Presidents Day sales taking place at dealerships nationwide.