2015 Audi A3 Takes Aim at Competitors in New Commercials | Edmunds

2015 Audi A3 Takes Aim at Competitors in New Commercials


Just the Facts:
  • A series of new commercials for the 2015 Audi A3 are aimed at younger buyers with the focus on "abstinence."
  • One commercial, dubbed "Luxury Car Abstinence," urges car shoppers to save themselves for "something more meaningful."
  • The 2015 Audi A3 arrives in showrooms in April.

DETROIT — A series of new commercials for the 2015 Audi A3 are aimed at younger buyers with the focus on "abstinence."

One commercial, dubbed "Luxury Car Abstinence," urges car shoppers to save themselves for "something more meaningful."

The 2015 Audi A3 arrives in showrooms in April. The car will be featured in Audi's 2014 Super Bowl commercial.

The new ads, which target BMW, Mercedes-Benz and Lexus, focus on "luxury peer pressure."

"Don't regret your first luxury car," one advises.

Edmunds says: A clever way to reach those coveted younger car shoppers.

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