2015 Aston Martin V8 Vantage GT Starts at $102,725 | Edmunds

2015 Aston Martin V8 Vantage GT Starts at $102,725


Just the Facts:
  • The 2015 Aston Martin V8 Vantage GT starts at $102,725, making it the least expensive Aston Martin on the market.
  • Aston Martin said it wants to make the brand "more accessible to sports car enthusiasts than ever before."
  • The new Vantage GT will arrive at U.S. dealerships in the third quarter of 2014.

NEW YORK — The 2015 Aston Martin V8 Vantage GT starts at $102,725, including a $2,825 destination charge, making it the least expensive Aston Martin on the market. The pricing announcement was made at the 2014 New York Auto Show.

The 2015 Aston Martin V8 Vantage GT and the 2015 Aston Martin DB9 Carbon Edition make their international debuts at the show.

Aston Martin said it wants to make the brand "more accessible to sports car enthusiasts than ever before."

The new Vantage GT, which comes in coupe and roadster models, will arrive at U.S. dealerships in the third quarter of 2014.

"There's a definite psychological barrier between five-figure cars and six-figure cars," said Matthew Clarke, an Aston Martin spokesman, in a phone conversation with Edmunds on Tuesday.

Aston Martin says the car has a $99,900 MSRP, but since vehicles are not sold in the U.S. without a shipping charge, Edmunds includes that in the starting price.

The $102,725 price tag also includes the gas-guzzler tax. The gas-guzzler tax on the V8 Vantage GT with a manual transmission is $1,700; the gas-guzzler tax on the V8 Vantage GT with a SportShift II transmission is $1,300.

Clarke said the 2015 V8 Vantage GT is a significant price decrease over the previous "regular V8 Vantage — about $20,000 less."

"The perception out there is that Aston Martins are beyond their reach," he said of some consumers. "Perhaps it is not."

He added: "We are targeting a slightly younger buyer and people who have not considered the brand."

Of course, with extreme personalization, that sticker price can inflate. Options include graphics packages, mirror caps and a rear diffuser blade.

Interestingly, Clarke said the competition for the V8 Vantage GT is not only high-end cars like the Porsche 911, but "other luxury goods, including watches and art."

The 2015 Aston Martin DB9 Carbon Edition starts at $202,820, including shipping and gas-guzzler tax.

Edmunds says: "Affordable" and "Aston Martin" aren't usually in the same sentence. But with the radical pricing scheme on the 2015 Aston Martin V8 Vantage GT, they could be to some car shoppers.

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