- Toyota is hosting its second Dream Build Challenge in the run-up to the 2013 SEMA Show.
- The Dream Build Challenge is a car customization competition in which athletes face off to create their most extreme dream Toyotas.
- The Toyota lineup for the contest includes the 2013 Toyota Camry, 2014 Toyota 4Runner, 2014 Toyota Corolla and 2014 Toyota Tundra.
TORRANCE, California — Toyota is hosting its second Dream Build Challenge, a car customization competition between athletes from four different racing sports who will transform the 2013 Toyota Camry, 2014 Toyota 4Runner, 2014 Toyota Corolla and 2014 Toyota Tundra. The contest is part of the 2013 SEMA Show festivities.
NASCAR driver Parker Kligerman, along with Kyle Busch Motorsports, got the keys to the Camry. They plan on turning it into a rally car dubbed the "CamRally." Freestyle skier Simon Dumont and sponsor Oakley will bring to life the "Ultimate Dream Ski 4Runner," while BMX rider Drew Bezanson and Skullcandy plan to blend music and BMX themes to create the "Corolla Crusher."
"There's probably a lot of people out there that are like, 'There's no way you can take a family Corolla and turn it in to an action sports rad vehicle,' and we're going to prove them wrong on this," said Bezanson in the premiere video from the Toyota Dream Build Web site.
Supercross stars Justin Brayton and Josh Grant with Joe Gibbs Racing Motocross will trick out a 2014 Tundra and turn it into the "Let's Go Moto Tundra."
Fans will have a front-row view of the modification process over seven weeks, with the teams posting videos of their progress and, finally, the completed cars.
They also get to weigh in on the winner online. Voting begins October 31 and will continue for five days, with participants earning a chance to win daily prizes.
Television racing commentator and Top Gear USA host Rutledge Wood will announce the winning design at the 2013 SEMA Show in Las Vegas on November 5th, with the results streamed live online for fans.
"For everyone who has ever imagined designing the perfect vehicle for a favorite hobby or sport, the Toyota Dream Build Challenge makes that dream a reality," said Ed Laukes, vice president of marketing communications and motorsports for Toyota, in a statement. "What better place than the SEMA show to push the limits of the imagination and inspire creativity."
Edmunds says: Toyota has found a successful tool to reach active young consumers with this athlete-rich "Pimp my Ride"-esque contest.