2014 Nissan Rogue, Ram 1500 Are Among Winners in February Sales Report | Edmunds

2014 Nissan Rogue, Ram 1500 Are Among Winners in February Sales Report


Just the Facts:
  • The 2014 Nissan Rogue, Ram 1500 and Subaru Forester are among the standouts in the February car sales report, as severe weather couldn't keep shoppers out of some showrooms.
  • Six Chrysler Group vehicles, including the Jeep Compass, Jeep Patriot and Jeep Wrangler, set sales records in February.
  • Rogue crossover sales also set a February sales record, with 17,197 deliveries in the month for an increase of 73 percent.

DETROIT The 2014 Nissan Rogue, Ram 1500 and Subaru Forester are among the standouts in the February car sales report, as severe weather couldn't keep shoppers out of some showrooms.

Six Chrysler Group vehicles, including the Jeep Compass, Jeep Patriot and Jeep Wrangler, set sales records in February. The Chrysler 200 sedan and the Dodge Journey crossover also logged their best February sales. The Ram pickup truck, with its 26 percent increase, posted its best February sales.

Winter-weary shoppers were attracted to Jeep's 4x4 capability, Chrysler noted.

Chrysler reported U.S. sales of 154,866 units, an 11 percent increase compared with sales in February 2013 and the group's best February sales since 2007.

Nissan also issued a rosy February sales report, saying its U.S. sales were up 16 percent to 115,360, the best February on record.

Rogue crossover sales also set a February sales record, with 17,197 deliveries in the month for an increase of 73 percent. Sales of the Nissan Frontier pickup truck and Altima sedan also helped to drive double-digit gains at Nissan.

"Despite the frigid temperatures and weather-related challenges, Nissan sales continued with good momentum this month, setting a February record," said Fred Diaz, Nissan's senior vice president for U.S. sales and marketing, parts and service, in a statement on Monday.

The bad weather proved to be a boon for Subaru, which reported record February sales of 34,909 vehicles, a 24 percent increase over last February. Car buyers snapped up the all-wheel-drive 2014 Subaru Forester and XV Crosstrek.

The sales results at other major automakers were mixed.

GM dealers delivered 222,104 vehicles in the U.S. in February, with sales down 1 percent compared with a year ago.

"Weather continued to impact the industry in February, but GM sales started to thaw during the Winter Olympic Games as our brand and marketing message took hold," said Kurt McNeil, GM's U.S. vice president of sales operations. "Car and crossover sales were particularly strong at Buick and Chevrolet."

Buick had the strongest showing among the GM brands in February, with a 19 percent increase in sales. Sales of the Buick Encore nearly doubled and the Buick Enclave had its best February sales ever.

Ford reported U.S. sales of 183,947 vehicles in February, down 6 percent from a year ago. But John Felice, Ford vice president of U.S. marketing, sales and service said "sales surged in the final week, providing us momentum after a slow start to the month."

Ford F-Series sales totaled 55,882 in February, making the month Ford's best February for F-Series in eight years.

Lincoln sales were up 36 percent in February compared with a year ago, led by the Lincoln MKZ and MKX.

Toyota reported February sales of 159,284 vehicles, down 4.3 percent from February 2013.

Edmunds says: Harsh winter weather proved to be good news for brands like Jeep and Subaru that put the emphasis on their ability to conquer any kind of climate challenge.

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