2014 Nissan Rogue, Ford Fusion Are Standouts in March Sales Report | Edmunds

2014 Nissan Rogue, Ford Fusion Are Standouts in March Sales Report


Just the Facts:
  • The 2014 Nissan Rogue, Ford Fusion and Ram 1500 are among the standouts in the March auto sales report.
  • Auto sales climbed out of the deep freeze in March.
  • "Now that spring has arrived, weather conditions shouldn't have the impact on car shoppers it had at the beginning of 2014, and we'll be able to get a better sense of the true strength of the marketplace in coming months," said Jessica Caldwell, an Edmunds senior analyst and director of pricing and industry analysis.

DETROIT The 2014 Nissan Rogue, Ford Fusion and Ram 1500 are among the standouts in the March auto sales report.

Auto sales climbed out of the deep freeze in March.

"Now that spring has arrived, weather conditions shouldn't have the impact on car shoppers it had at the beginning of 2014, and we'll be able to get a better sense of the true strength of the marketplace in coming months," said Jessica Caldwell, an Edmunds senior analyst and director of pricing and industry analysis.

Caldwell added that it looks like March is "on track to be the seventh consecutive month that trucks and SUVs will outsell cars."

"March is likely to be the seventh consecutive month that trucks and SUVs will outsell cars, making it the longest streak since before the recession," she said. "This trend is significant because it shows that shoppers are comfortable enough with the economy to buy bigger vehicles that generally cost more and guzzle more gas. March sales have shown that truck-heavy brands like Ford and Jeep have benefited from this trend."

Chrysler Group on Tuesday reported U.S. sales of 193,915 units, a 13 percent increase compared with sales in March 2013.

"Our Ram pickup truck posted its best March sales in 10 years," said Reid Bigland, Chrysler's head of U.S. sales, in a statement.

Six Chrysler Group vehicles set sales records in March. The Jeep Compass and Jeep Patriot, Fiat 500L and Dodge Journey each posted their best monthly sales ever. The Jeep Wrangler and Ram Cargo Van each recorded their best sales for the month of March.

Nissan Group's March sales were 149,136 units, an increase of 8.3 percent and the best monthly total in the company's history. Nissan Rogue sales set an all-time monthly record at 19,420, an increase of 26 percent.

"Crossovers are booming, with sales of Nissan crossovers up more than 25 percent so far in 2014 as we prepare to unveil the all-new 2015 Murano at this month's New York auto show," said Fred Diaz, senior vice president of Nissan sales & marketing, parts & service, U.S., in a statement.

Ford reported a March U.S. sales increase of 3 percent compared to last year with 244,167 vehicles sold. The Ford Fusion posted a record sales month with 32,963 cars sold, up 9 percent from last year's record month.

"March sales turned noticeably higher mid-month and finished strong," said John Felice, Ford vice president, U.S. marketing, sales and service, in a statement.

The strong performance of the Lincoln MKZ drove overall Lincoln sales to a 31 percent increase in March, the sixth straight month of sales gains.

GM dealers delivered 256,047 vehicles in the U.S. in March, an increase of 7 percent compared to March 2013.

Edmunds says: The trend in auto sales bodes well for April and May as car shoppers shake off a brutal winter and head back to showrooms.

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