2014 Mercedes-Benz CLA250 Retains Value Best in Luxury Segment: NADA Study | Edmunds

2014 Mercedes-Benz CLA250 Retains Value Best in Luxury Segment: NADA Study


McLEAN, Virginia — The 2014 Mercedes-Benz CLA250 sedan retained more of its value after one year than any other vehicle in its class, according to the NADA Perspective automotive industry report for November 2014.

For the report, the National Automobile Dealers Association looked at 10 all-new or heavily revised "typically equipped" luxury models and found that the CLA250 retained 81.4 percent of its original MSRP after one year. That compares to an average retained value of 71.46 percent for the luxury segment.

Perhaps surprisingly, the CLA250 had the lowest purchase price of any luxury vehicle analyzed by NADA. With a typically equipped MSRP of $35,305, its average trade-in value was $28,733 after one year of use.

All new for 2014, the CLA250 is the first car Mercedes has ever sold in the U.S. with standard front-wheel drive. The base model starts at 30,825, including a destination charge of $925.

Next in line for value retention was the 2014 BMW X5 35i AWD midsize SUV, which held 80.8 percent of its value after one year. NADA found that, based on a typically equipped MSRP of $61,950, the X5 could be traded in for an average of $50,042.

Following in order of retained value were the 2014 Acura MDX 4WD midsize SUV  (which kept 79.8 percent of its value), 2014 Lexus IS 250 sedan (75.3 percent), 2014 Infiniti Q50 sedan (72.4 percent), 2014 BMW 4 Series coupe (72.3 percent), 2014 Jaguar F-Type convertible (70.7 percent), 2014 Acura RLX sedan (61.3 percent), 2014 Cadillac CTS sedan (60.9 percent) and the 2014 Cadillac ELR plug-in hybrid coupe (59.7 percent).

The NADA report provides one-year retention figures for the most popular trim level, body style and engine choice for each vehicle analyzed, based on its share of new vehicle sales.

Jonathan Banks, executive analyst at NADA, explained in a statement: "Our analysts determined the value retention performance by taking data from September through November, and dividing it by a vehicle's commonly-equipped Manufacturer Suggested Retail Price."

The November NADA Perspective on luxury models is the first of a two-part series. The upcoming December edition will focus on mainstream vehicles.

Edmunds says: It's good news for consumers that the lowest-priced vehicle in the report was also the one that held its value best.

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