2014 Jeep Altitude Edition Lineup Gets Boost From New Michael Jackson Song | Edmunds

2014 Jeep Altitude Edition Lineup Gets Boost From New Michael Jackson Song


Just the Facts:
  • A just-released Michael Jackson song is part of a new summer advertising campaign to pitch the 2014 Jeep Altitude Edition lineup.
  • The campaign also highlights Jeep's partnership with Epic Records and USA Basketball and will feature National Team point guard Kyrie Irving.
  • The Jeep Altitude lineup is at dealerships now.

AUBURN HILLS, Michigan — A just-released Michael Jackson song is part of a new summer advertising campaign to pitch the 2014 Jeep Altitude Edition lineup.

The campaign also highlights Jeep's partnership with Epic Records and USA Basketball and will feature National Team point guard Kyrie Irving.

The Jeep Altitude lineup is at dealerships now.

It features the 2014 Jeep Compass Altitude, Jeep Compass High Altitude, Jeep Patriot Altitude, Jeep Cherokee Altitude, Jeep Grand Cherokee Altitude, Jeep Wrangler Altitude and Jeep Wrangler Unlimited Altitude.

The new Jackson song is "Love Never Felt So Good."

The ad campaign gives consumers a chance to win a 2014 Jeep Wrangler Altitude Edition, along with trips to USA Basketball exhibition games.

"The Altitude lineup includes all of the vehicles in our portfolio — showcasing unique interior and exterior accents designed to appeal to a broad spectrum of consumers," said Mike Manley, president and CEO of Jeep Brand, in a statement. "The brand is excited to be a key part of the summer experience."

Consumers can participate in the campaign from May 22 through September 1 by accessing custom content across the Jeep brand's summer campaign microsite, and win prizes throughout the summer.

Edmunds says: A catchy tune that Jeep hopes shoppers will be humming as they head into showrooms.

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