- Godzilla rampages through a city eating 2014 Fiat 500s because he "craves Italian" in the latest commercial for the brand.
- In a cute twist, the 2014 Fiat 500L proves to be too big for even a monster appetite.
- The Fiat commercial ties in with the May 16 release of the movie Godzilla.
AUBURN HILLS, Michigan — Godzilla rampages through a city eating 2014 Fiat 500 vehicles because he "craves Italian" in the latest commercial for the brand.
In a cute twist, the 2014 Fiat 500L proves to be too big for even a monster appetite.
The Fiat commercial ties in with the May 16 release of the movie Godzilla.
"As one of the year's most-anticipated films prepares to hit movie screens, we want to think big like the Fiat 500L, and what's bigger than Godzilla," said Olivier Francois, Chrysler chief marketing officer, in a statement on Monday. "There's no escaping that whether appetites run for a sporty Fiat 500C, the small-but-wicked Abarth or the four-door Fiat 500L, there is a Fiat for every taste."
Fiat USA is also executing a movie-themed promotion in support of Godzilla, which invites fans to participate in two distinctive social programs.
Beginning May 9, the "Fiat Godzilla Giveaway" challenges fans of Fiat and Godzilla to prove their "ultimate fandom" by inviting their Facebook friends and fellow aficionados to "like" Fiat USA on Facebook. Users simply visit the "FIAT Godzilla Giveaway" tab on the Fiat USA Facebook page. Throughout the length of the promotion, movie passes and concessions will be given away in daily sweepstakes. A point system will determine the grand-prize winner, who will win 10 movie passes, $150 for concessions and Godzilla-themed merchandise.
At the end of May, fans can visit FIATUSA.com and click on the "San Francisco Showdown" icon to help Godzilla search through a Giga Pixel landscape photograph of San Francisco, the city in which the film's finale plays out, to find the hidden Fiat-brand vehicles and Fiat logos. For each find, users gain one entry into the sweepstakes to win a three-day trip for two to San Francisco.
Edmunds says: Godzilla and the Fiat 500 may be an even better partnership than J Lo and the Fiat 500. But all are monster talents, to say the least.