2014-'15 Ford Focus Electric Gets $6,000 Price Cut | Edmunds

2014-'15 Ford Focus Electric Gets $6,000 Price Cut


Just the Facts:
  • The 2014-'15 Ford Focus Electric car starts at $29,995, reflecting a $6,000 price cut.
  • With a $7,500 federal tax credit, car shoppers can now get a Focus Electric for $22,495.
  • The 2014 Focus Electric is on sale now at Ford dealerships, with the 2015 Focus Electric set to go on sale later this year.

DEARBORN, Michigan The 2014-'15 Ford Focus Electric car starts at $29,995, including an $825 destination charge, reflecting a $6,000 price cut, Ford spokesman Aaron Miller told Edmunds on Tuesday.

With a $7,500 federal tax credit, Miller said car shoppers can now get a Focus Electric for $22,495.

"We've cut the price for two reasons," Miller said. "It puts the Focus Electric at a very competitive price point and we wanted to give consumers another reason to buy it."

The 2014 Focus Electric is on sale now at all Ford dealerships, with the 2015 Focus Electric set to go on sale later this year.

This marks the second time Ford has slashed the price of the Focus EV. In July 2013, Ford cut the price by $4,000.

Miller said Ford has sold 1,500 Focus Electric cars through September of this year.

"We're on pace to have the best sales year ever for the Focus Electric," he said.

The 2015 Focus Electric will get some exterior and interior updates, but no mechanical changes.

"It will have a more sporty and dynamic look," Miller said.

The interior will add more knobs, so consumers have a choice between more traditional items and the MyFord Touch system.

The key rival of the Focus Electric is the 2014 Nissan Leaf.

The Focus EV has an EPA-rated range of 76 miles between charges.

Edmunds says: A dramatic price cut on the Ford Focus Electric is good news for consumers seeking an alt-fuel vehicle.

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