- A one-off 2013 Ferrari 458 Italia honors legendary Formula 1 driver Niki Lauda.
- Ferrari says the build of the car is linked to the September launch of the movie Rush.
- The car is red with a white roof emblazoned with the Italian flag.
MARANELLO, Italy — A one-off 2013 Ferrari 458 Italia honors legendary Formula 1 driver Niki Lauda.
Ferrari says the build of the car is linked to the September launch of the movie Rush. The owner of the car was not identified and Ferrari did not say what it cost to personalize the 458 Italia.
The car is red, with a white roof emblazoned with the Italian flag. The special Ferrari 458 Italia is the work of the company's Tailor Made customization program.
Other details include a set of gold wheels patterned after the livery on Lauda's Ferrari F1 racecar. The cabin also gets the Italian flag motif. No changes were made to the engine.
"A Prancing Horse owner has decided to personalize his new 458 Italia in the livery that featured on the Maranello cars back in the golden age that covered the mid-70s," said Ferrari in a statement.
It calls Lauda's time as a Ferrari driver "one of the happiest and most productive eras in the history of the Scuderia."
Rush tells the story of the dramatic 1976 rivalry between James Hunt and Niki Lauda. In what remains one of the most hotly contested championships in the sport's history, the two drivers staged an intense battle at the height of what many consider the golden age of Formula 1 racing.
Edmunds says: A little example of what admiration for Niki Lauda and lots of cash can buy.