Incentives and rebates have been part of the car-buying landscape for several years. Now, along comes a new twist, "employee discount programs" trumpeting once-in-a-lifetime deals. Is this the real deal? Or just more advertising hype?
The answer isn't a simple yes or no. Instead, we have to say that the employee discount programs seem to offer better deals for more people. What we mean is this: most buyers hate negotiating. Under the employee discount programs, they can get a good deal with less haggling. In most cases, they can look up the price on the Internet before they go near a dealership, and be confident they can get the car for that amount.