2012 BMW X3: Are These Still Recognizable?
May 07, 2012
When BMW first came out with its unique ringed headlights, or angel eyes as some referred to them, they were a unique styling element. You could see them from down the street and they immediately said "BMW" even before you could make out the badge or twin-kidney grille.
But now, everybody is in on the overly-styled headlight game. Audi's were recognizable for a time, but strips of LEDs have become standard equipment on half a dozen models so even that monopoly is done. Made me wonder if anybody still recognizes the BMW's rings anymore or are they just another dated technology at this point. I still think they look sharp, especially compared to the overly glittery look of most LEDs.
Ed Hellwig, Editor, Inside Line