2014 BMW i3: It Might Not Look Like Much, But Its Got It Where It Counts
July 13, 2015
A few weeks ago, I was chatting with a co-worker I'd never met before. When she learned that I worked on the Edmunds editorial team, she asked what I thought of the BMW i3. Now, I've been doing my job long enough to know that this is a tricky question to answer. More often than not, the person is asking because he or she already owns the questioned vehicle and wants to know what I think.
Fortunately, the BMW i3 is an easy car to like.
I admire what BMW has done to create the i3. Prior to its arrival, there was a huge gulf between affordable (if you can call them that) EVs like the Nissan Leaf and Ford Focus Electric, and the super awesome, but much more expensive Tesla Model S. The i3 firmly holds the middle ground.
For shoppers who want a more upscale and sportier EV, but still need to keep monthly payments aligned to an entry-luxury vehicle, it's potentially ideal. The range-extender option furthers the i3's appeal.
In that chat with my coworker about the i3, however, I did mention that main thing I don't like about the i3: the styling. The awkward proportions and body panel lines are just too off-putting to me. I don't think I could own or lease an i3 for that very reason.
In contrast, she said the loves the distinctive styling and said it's one of the main reasons she bought her i3. We had to agree to disagree on that point. Otherwise though, it's nice to know that there's another Edmunds BMW i3 running around besides our long-termer.
Brent Romans, Senior Automotive Editor