2014 BMW i3: Beauty Is on the Inside
by James Riswick, New & Used Car Editor on December 1, 2015
The 2014 BMW i3 is not a good looking car. It just isn't. And yet for the better part of a year now, I've raved about how excellent the i3 meets the demands of an urban-bound, traffic-snarled driver. I could absolutely make the case for buying one, but could I live with those looks?
Absolutely. You see, its beauty is on the inside.
I mean that both literally and figuratively. Literally in that the cabin is gorgeous, an interesting mix of textures, surfaces and details. My favorite part is that beautiful cascade of wood on the dash. I can't take my eyes off it and I constantly find myself running my fingers across the grain of its non-veneered surface.
If we'd opted for the "Giga Cassia Natural Leather & Carum Spice Grey Wool Cloth," I would love it even more, but I must admit our all-leather "Tera Dalbergia Brown" cabin is still quite fetching. This is a car for those who care less about what others think and more about enjoying the world around them.
Its figurative beauty on the inside is in the way it drives. I love its abundant, effortless, right-there power that never fails to put a smile on my face and the looks of befuddlement from sport sedan drivers inevitably shocked by the funky little electric pod that roasted them off the line. I love its congestion-conquering nimbleness, its elevated view of the road and its tiny proportions that make parking easy.
In other words, I don't care what it looks like. I just love it.
James Riswick, New & Used Car Editor