2015 Audi A3 Becomes Ultimate Party Animal: 2013 Los Angeles Auto Show | Edmunds

2015 Audi A3 Becomes Ultimate Party Animal: 2013 Los Angeles Auto Show


Just the Facts:
  • A 2015 Audi A3 that was strapped to a giant crane and hoisted atop The London Hotel in West Hollywood became one of the more memorable party moments at the 2013 Los Angeles Auto Show.
  • The Audi, which was placed next to the hotel's rooftop pool, created a buzz among the media and industry members at the exclusive event.
  • Audi of America would not disclose how much it cost for the stunt.

WEST HOLLYWOOD, California — A 2015 Audi A3 that was strapped to a giant crane and hoisted atop The London Hotel in West Hollywood became one of the more memorable party moments at the 2013 Los Angeles Auto Show.

The Audi, which was placed next to the hotel's rooftop pool, created a buzz among the media and industry members at the exclusive event.

Audi of America would not disclose how much it cost for the stunt. The A3 served as the centerpiece for the brand's auto show celebration on Wednesday night.

"It's not about showmanship," said Joe Jacuzzi, an Audi spokesman, in a phone conversation with Edmunds. "No fireworks or dropping stuff from airplanes. We have a tradition in L.A. where we invite friends and industry folks to have a good time. A lot of people who haven't been to the show get exposed to the car at something like this."

The rollout of the Audi A3 was one of the most important product debuts at the show.

The A3 part was one of many auto-show celebrations involving cars, celebrities and gourmet food.

The 2015 Jaguar F-Type Coupe debut during the 2013 Los Angeles Auto Show drew a top entertainment crowd, including Simon Cowell, Miranda Kerr, Kelly Osbourne and Adam Carolla, the host of CarCast.

After the 2013 Los Angeles Auto Show's Design Challenge awards, industry and media members joined more than 500 designers for the annual Designer Night Party at the convention center. Guests savored artful bites crafted by chefs from MTV's new challenge show Food School.

Edmunds says: It was pretty hard to beat the poolside Audi A3 for impact during the round of parties at the L.A. auto show.

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